Interview with Mr.Tuomo Isokivijärvi, CEO of StepOne Tech Ltd.
‘CleanTech helps the world by reducing the use of fossil fuels’
1. Whats your name, and please tell about your background.
My name is Tuomo Isokivijärvi. And yes, I do know it’s a hard name for anyone out of Finland to pronounce. I am a 29 entrepreneur from Tampere, Finland. I have M.Sc. in Administrative Science and I have also studied some economics and environmental policies. I worked in many different companies in various fields through out my life. I find most interesting to find solutions for more sustainable life on this planet.
2. Please explain your startup and how did you started?
Our first startup to finish a market ready product is StepOne Tech Ltd. We develop bioethanol upgrades for gasoline powered vehicles. Name of the product is eFlexFuel. The idea was born 5 years ago with few of my friends and now I can say for sure that we have the most cutting-edge solution in this state of art.Cars and road traffic are a major polluter. This needs to be changed”
3. Whats your role of your startup now?
I am the one to interact with the outside world. We need partners in the distribution and sales and that’s what I am trying to do now globally. Back in Finland I have been taking care also of the finance and the legislative process for eFlexFuel to enable a larger scale implementation of our concept.
4. Who are your customers, and what problem are you solving for them?
Our customer can be anyone that has a gasoline powered car. The idea is that you don’t need to wealthy to contribute in the fight against climate change. Actually, with eFlexFuel you need only a few hundred bucks to decrease your negative environmental impact of driving a combustion engine powered car significantly.
5. What is unique about your solution? What is your unique insight?
Our solution has a simple, yet totally different approach in the field of environmentally friendly transportation. You don’t need to buy a new car to make a change. You just upgrade your current car to use bioethanol instead of gasoline. All done with an affordable electronic device that you just install to your car. Cheap and easy.
There are some close to similar solutions on the market, but we have tested competitive edge over these solutions. With eFlexFuel you can for example use any mixture of bioethanol and regular gasoline, you get more power and torque with bioethanol and you can also follow the operation of your car with our free mobile app.
6. How does your product actually work?
eFlexFuel will be installed into the engine compartment of a gasoline vehicle. This can be done by either a car mechanic or by the driver him/herself with adequate skills. During the installation, three major components are being added to the car: ethanol sensor, control unit and a wiring harness. Installation typically takes around 1 to 2 hours so nothing too complex.
eFlexFuel – all you need to quit using fossil fuels
7. How big is your market?
Market for more sustainable transportation is huge. The whole world is in a transition towards fossil fuel free economy. The transition is going to be slow and last for decades. We need all possible solutions to get there. And more importantly, we need affordable solutions for the masses. A rough estimation is that we have about 500 million gasoline vehicles globally that are located in places you can already buy bioethanol. In the USA this number is roughly at 100 million cars that could be upgraded for bioethanol with our product.
8. What is your business model?
Our business model is to provide the best bioethanol upgrade for your car. You get a safe, affordable and fully automatic experience with changing to biofuel. We sell directly B2C via our webstore eflexfuel.com globally. Our goal however, is to find strong partners from all our primary market areas. There partners could be of various kinds of companies that do business in automotive aftermarket business. Our partners get to sell the best technology available, customers get a trustable party to purchase the kit and installation from (if needed) and we get more coverage and more sales.
8. What is your go-to-market strategy?Why now?
Now is the time for all the solutions that can contribute into cutting the total fossil CO2 emissions. Why? Because we could still make a difference and every action counts.
Our go to market strategy is to find the right people or parties in the chosen market that can join our team or help us to connect with the right distribution or retail companies we need.
9. Who are your competitors and how are you different?
We have several very important things we do differently compared to our competitors. Firstly, we have developed eFlexFuel not to be the cheapest to make but the best for the end customer to use. This is why our product has the technology that the other products lack. For example, we’re the only solution which you can monitor real time with a mobile app. Secondly, we have a holistic approach towards the concept. We always check the details of our customer’s car and provide just the right product and accessories which that particular car or installation needs. Thirdly, we have the cleanest emissions possible and we develop the product further all the time.
10. What is your vision?
My vision is that nobody won’t have to use fossil fuels for having affordable transportation.
11. So now you are in Silicon Valley. Whats your plans here?
My plans are to learn new more about the US market as a whole. What approach do we need? How does the market work? What do we need to do in order to make sure our product has the perfect market fit? Of course, it is also nice to see new places and to meet new people and get new experiences.
12. Please write a message to your potential strategic partners, clients, and investors in Silicon Valley.
If you have contacts in the automotive aftermarket business, don’t hesitate to contact me. If you’re interested in helping us to expand on the US market and you have ideas, let’s meet. If you too want to make fossil fuels useless in long run, let’s work something out!
Visit our website here.
Follow our Facebook page here.
Watch our video on You-tube here.
Please contact me directly.
Tuomo Isokivijärvi CEO of StepOne Tech Ltd.
LinkedIn: Tuomo Isokivijärvi